If you follow me on Pinterest, you probably know I’m a sucker for cohesive branding. Whether you’re a blogger or an entrepreneur, consistency can go a long way in creating a loyal audience, and the best platform to showcase that brand is Instagram. The photo-sharing network is like a preview into your business, blog, etc. Often times, that’s how readers discover you. So how do you find the right aesthetic? A good first step is to figure out what you want your brand to represent and how you want your audience to feel.
To help inspire you, I want to showcase two awesome ladies who I think have truly mastered the art of a cohesive brand and know exactly how to show it off on Instagram. They both make nail polish (that you need to order immediately) but have two very different brands.
MISCHO LUXURY NAIL LACQUER
Seriously, I am in awe. Founder Kitiya King has a routine pattern for posting. Is that not amazing or what? Nail lacquer > Image that is in line with the Mischo brand > Manicure > Quote > Repeat!! Okay, so you don’t have to be this perfect, but even if you rearranged all the pictures on her Instagram, the aesthetic of her posts would remain just as cohesive and that’s the takeaway from this. Her brand is for the modern woman who takes risks and lives boldly. She’s feminine, but not frail, and holds her head as high as her heels. It’s clear to see exactly how she wants you to feel when you wear her nail lacquer. How do you want your customer to feel when she wears your product or when she reads your blog? If you figure that out, the rest will come more easily.
Fun fact: Kitiya not only has a degree in chemistry, but is also a licensed Cosmetologist, Manicurist, Esthetician and Makeup Artist. She created her very own nail lacquer formula that is free of 5 common toxins found in most nail polishes.
PRETTY PLEASE NAIL POLISH
They might be in the same business, but as you can see, Pretty Please has a vastly different look from Mischo. This just goes to show the endless possibilities of branding. Founder Sara Alter is like a blonde Zooey Deschanel and it totally shows. The Pretty Please Instagram is full of bright colors and fun nail art. When I look at their page, I feel happy and crafty, which is fitting considering half the fun of their nail polish is being able to name it yourself! Yes, you can seriously name your own nail polish. I know, it’s the perfect bridesmaid gift. But back to brand talk! Pretty Please nail polish is for the carefree, girly-girl who never stopped playing dress up and experimenting with eyeshadow. She’s always stopping to smell the roses and isn’t afraid to rock a bright fuchsia lip. Like Mischo, it’s clear to see what kind of woman wears Pretty Please and that’s because of cohesive branding.
Fun fact: the first website to post about Pretty Please was Martha Stewart Weddings. If Martha approves, so do I.